This is CX, Episode 17: CX, data, and analytics...oh my!

In this episode, Paul and Mike introduce the first episode of our "Customer Experience and Data Analytics" series, in which we discuss some of the reasons why organizations are looking to leverage the data that they have to ultimately provide a better experience with more value to their customers. We discuss the three high-level types of analytics that organizations can use to deliver insights, including Descriptive, Predictive, and Prescriptive Analytics.

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Each episode includes a discussion on a key CX topic, while also highlighting tools that CX practitioners can use, and how CX helps address key challenges our clients are facing.