This is CX, Episode 27: Delivering new experiences through augmented reality

In this episode, Mike and Paul are joined by John Sprunger, a Senior Manager in West Monroe's Technology practice to talk about Augmented Reality - what it is, why it's valuable, how to get started, and what challenges exist, ultimately discussing the potential impact on CX by delivering new experiences via Augmented Reality.

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Each episode includes a discussion on a key CX topic, while also highlighting tools that CX practitioners can use, and how CX helps address key challenges our clients are facing.