This is CX, Episode 31: A CX day special with Sephora's Heidi Shelton

In this special “CX Day” episode, Mike and Paul are joined by special guest Heidi Shelton – Senior Director, User Experience at Sephora – to discuss the evolution of her career focus from “user experience” to “experience design and optimization” while helping transform large organizations into becoming more customer and employee-centric, and highlighting the impact that a better employee experience has on delivering a better customer experience.

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Each episode includes a discussion on a key CX topic, while also highlighting tools that CX practitioners can use, and how CX helps address key challenges our clients are facing.