This is CX, Episode 5: Understanding customers through personas

In our fifth episode, we take some time exploring one of our primary customer research tools, customer personas, including what it is and our methodologies for developing them - both quantitatively and qualitatively. We also highlight who we follow and what we read to keep up with the latest CX happenings, and talk about how companies can gather customer feedback through our "CX Tool of the Week."

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Each episode includes a discussion on a key CX topic, while also highlighting tools that CX practitioners can use, and how CX helps address key challenges our clients are facing.