This is CX, Episode 6: The ROI of customer experience

In our sixth episode, we discuss ways to tie customer experience back to a quantifiable ROI, and the components necessary for building a successful CX business case. We also discuss some of the behavioral economic theories behind recent events with Uber in our "CX in the News" segment.

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Each episode includes a discussion on a key CX topic, while also highlighting tools that CX practitioners can use, and how CX helps address key challenges our clients are facing.