Mike Rowland Joins West Monroe’s Customer Experience Practice and Expands Digital Capabilities

West Monroe Partners, a full-service North American business and technology consultancy, announced that Mike Rowland has joined the firm as a director in the Customer Experience practice focusing on strengthening West Monroe’s digital capabilities. Rowland has more than 15 years of experience in digital strategy, innovation, management and measurement. 

Rowland’s experience spans digital strategy to encompass customer experience, analytics and reporting, collaboration strategies, demand generation, loyalty programs and social media to ensure clients are thinking about solutions from every angle and are set up for continuous success. Rowland’s strong global business experience in providing digital leadership will help West Monroe’s clients create significant and measurable value on their digital investments.

“Digital opportunities and challenges are something that we are hearing about increasingly from our clients. They are struggling with understanding the different components of digital and how it impacts lines of business, or often times it’s a challenge of where to start,” said Doug Armstrong, Managing Director and Chicago office lead. “Mike’s background will greatly benefit our customer experience practice and his skills will be instrumental to growing our digital team across the country. I’m excited to see more of the innovative work that is coming out of this group with Mike’s leadership.”

Rowland joins West Monroe from PwC Digital, where he was responsible for supporting multiple client executive teams by using the power of interactive digital strategies to transform and generate business value. Previously, he was president and founder of Impact Interactions, a boutique agency dedicated to building and executing digital strategies for global clients. 

"West Monroe focuses on bringing innovative, real-world customer experience solutions to their clients.  I am excited to bring my digital knowledge to enhance our clients’ strategy as they navigate and succeed in the new customer-centric digital world,” said Rowland.

Rowland is a thought leader and frequent speaker on the topics of interactive marketing, social media, collaboration and analytics. He earned a Master of Business Administration degree with concentration in Marketing and Consumer Behavior from the University of Cincinnati and a Bachelor of Arts degree in Economics from Ohio University.