Research
Survey Reveals Which Digital Investments Health Payers Are Prioritizing
A survey of 150 healthcare payer executives revealed a focus on containing costs, building efficiencies, and improving outcomes
April 22, 2024
Payer organizations are facing daunting challenges: rising costs, labor shortages, and heightened member demands for digital services. But success demands more than technological adoption—it requires a fundamental shift in mindset toward prioritization, stakeholder engagement, and seamless integration of digital assets throughout member and provider journeys.
Quick Take
A mindset shift around prioritization
Investing in cybersecurity, data analytics, and systems integration remains a priority, yet payers still face hurdles in aligning strategies with organizational goals and overcoming implementation processes. Prioritizing funding for products facilitates seamless workflows, enhancing experiences and data accessibility across the organization.A streamlined foundation for digital member experiences
Loose integration strategies hinder adoption and ROI, especially in improving member experiences. Widespread challenges in digital self-service rollout stem from technical debt and overly complex architectures. Simplifying foundations streamlines operations and boosts effectiveness.A holistic viewpoint to unlock integrated care
Payer organizations must embrace comprehensive strategies amid the shift to integrated, value-based care models. Upgrading care management systems and automating administrative functions streamlines operations, enhances efficiency, and ultimately elevates care delivery.
What Health Payers Are Seeking With Their Digital Investments
A survey of 150 healthcare payer executives revealed a focus on containing costs, building efficiencies, and improving outcomes. Download the full findings now.