Reva Busby

Reva likes to test big ideas and learn from them. It’s not surprising, then, that she built our innovation program and continues to guide its expansion and impact. She collaborated with West Monroe’s marketing team to develop coordinated branding for various proprietary delivery assets—creating the Intellio® suite. She is a founding member of a new business unit, Intellio® Labs, a team focused on commercializing our most impactful and innovative assets where she leads both the product and operations functions.

Our innovation program awards up to 1% of our total revenue annually, funding 24 internal innovation teams. It has delivered a 400% return on investment since inception in 2017. Three of the four current Intellio® Labs assets came through the innovation program under her guidance. One—Intellio® DataOps—is used at 19 clients to integrate more than 200 systems and produce more than 800 reports.  

Her blend of creativity, strategic thinking, and operations experience suits her well for these and other unique roles she has launched at West Monroe. She has since passed the torch for many of those roles to others, providing new leadership opportunities for her colleagues.  

She joined West Monroe in 2006 after earning a degree in industrial and enterprise systems engineering from the University of Illinois. She is a Project Management Professional® who spent 10 years leading business transformation, organizational change management, and system implementation projects for clients before turning her attention toward accelerating West Monroe’s organic growth.