Research

The State of Digital Product Adoption in Healthcare

The product trends, customer-centric approach, and digital transformation strategies that will define the healthcare industry

January 12, 2024

scientists in a lab

West Monroe’s Digital Disconnect signature research uncovers how consumers and industry leaders are thinking about digital transformations. Our data highlights key insights based on the perspective of 200 health providers and insurers and 5,000 consumers.

When asked about primary areas of focus, healthcare industry leaders are aligned that the patient or customer experience is critical, but product development should also be front and center. In a competitive environment, confidence in products is essential.

The State of Digital Product Adoption in Healthcare

Here are the product trends, customer-centric approach, and digital transformation strategies that will define the healthcare industry.

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